So you think you are a Planet of the Apes fan, but you're
not even in the game when compared to Nigo, who has the
fifth largest POTA collection in the world. If the statement
"takes one to know one" is true, than Nigo knows
collectors very well. He knows they appreciate it when manufacturers
pay special attention to detail, so thus he created the
Beastie Boys Action Figures.
Influenced by the Planet of the Apes
movies, Nigo started his own clothing label A Bathing Ape
in 1993. BAPE clothing has perhaps become the coolest merchandise
in the world. Cool does not come cheap as we learned with
the Beastie Boys Action figures, which sold for around $1000.00
per set. An average BAPE t-shirt will likely cost you eighty
dollars, but that is the price to pay to dress like Adam
Horovitz. Adrock has in the past been photographed wearing
BAPE t-shirts.
Clothing was just the beginning for
Nigo's dynasty. Having been embraced by some of the music
industry's most talented people, namely the Beastie Boys,
Ben Lee, and Money
Mark, it was not long before Nigo was performing too.
He started out in the early 1990s as a drummer for a punk
band called the Tokyo Sex Pistols. Then he made his rounds
as a dj at elite underground parties. Then it all came together,
when James Lavelle of MoWax
asked Nigo to produce an album for his UK label. Because
Nigo couldn't be in two places at once (the UK and Japan),
he built Ape Sounds the studio. The Bapesounds label would
soon follow.
One of the first releases on the
Ape Sounds label would feature several guest stars and a
number of Grand Royal alumni including: Ben Lee, Mike
D, and Money Mark. Having conquered the Japan and the
UK within a ten year period, perhaps within the next ten
years Nigo will be a household name in the USA and the rest
of the world.
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